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Being the client

Every once in a while, it is probably good for me to be the client. I’ve had two very disappointing design experiences this summer.  I am filled with a buyers remorse so acute it makes my eyes burn.  This morning it occurred to me- maybe this is the way my clients feel sometimes.  I hope not, but it is important for me to be sensitive to the fact that they may be panicking and regretting their choice of designer (me).

This summer I am reworking my online presence and I needed a new logo.  I went through an on-line site where a designer is chosen by the client based on their portfolio.  I was desperate and wanted something fast.  At the same time I wanted to pay someone for their time, so I chose the highest cost logo design that I could.  I looked at the logos and chose one a designer whose I thought looked hand drawn but thoughtful.  I wrote to her, sent her my current logo and some favorite recent images of mine. She sent me a design questionnaire but before I had a chance to fill it out (less than an hour later, I would have filled it out but I was driving to the Cape) she sent me her first draft.

Ugh.  You only get a few revisions.  I tried not to worry.  I wrote to her again about what I wanted and made more concrete suggestions, didn’t hear back, wrote again, didn’t hear back, wrote again.  This was over a couple of days.  Sure, that isn’t much time but my original deal was for a 48 hour product!  I had asked for feminine and strong, architectural and handmade.  I wanted to be wowed with a great idea.

Oh well.

Later, during a different project,  I freaked out over color choices.  Someone had chosen dusty purple and dusty rose for me.  I told myself  that to the designers I am probably an impossibly old lady and all old ladies love dusty rose and dusty purple.  Of course I was over reacting and I’m over it now, I simply asked for something different and guess what- I got it!  But at first- having been presented with a draft of the product with no explanation or narrative- I felt misunderstood and unheard and as thought I had wasted so much money and time.

What did I learn from this?  Be responsive to clients, to be otherwise just frustrates anyone.  Set a schedule that I (as the designer) can live with, and let the client know what is going to happen when.  Give people options.  Draw up the option they said they wanted and a couple of versions of it.  Most people I work with want to be involved in the design process, and they already have an idea of what they want.  My job is to make their dreams come true, as I like to say.